GRA is a platform that lets AB InBev optimally allocate their marketing budget to maximize net revenue. It helps users create a system that allowed to customize based on their inputs and objectives to optimize the results based on country brands and various scenarios.
![AB InBev- Global Resource Allocator](https://old.wowlabz.com/wp-content/uploads/2020/08/gra-02-min.jpg)
![AB InBev- Global Resource Allocator](https://old.wowlabz.com/wp-content/uploads/2020/08/gra-03-min.jpg)
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